ABOUT THIS PROJECT:

In collaboration with Home Agency, we contributed to the impactful campaign "Werken bij de Tabaksindustrie." This initiative by Longfonds, Hartstichting, and KWF aims to expose the deceptive recruitment practices of the tobacco industry and reveal the truth. Using a cynical tone, the campaign highlights the harmful influence of the tobacco industry, especially on young people. Our role was to enhance this powerful message with audio. By incorporating flashy sound effects and trendy voiceover post-processing, we worked to capture the deceptive undertone, making the campaign's message unmistakably clear.